Paid Social in Shrewsbury: Driving Local Leads That Actually Convert

If you’re running a business in Shrewsbury, chances are you’ve thought about advertising on social media. Maybe you’ve boosted a Facebook post, dabbled with Instagram ads, or wondered whether it’s worth spending money when organic posts already take so much time.

Here’s the truth: paid social, when done right, isn’t about wasting budget on random clicks. It’s about putting your business in front of the right people at the right time - and turning those views into real, local leads.

In this post, we’re breaking down how paid social in Shrewsbury works, why it’s so powerful for local businesses, and the secrets agencies use to make sure those leads actually convert.

Why Paid Social Matters for Shrewsbury Businesses

Let’s start with the big picture.

• Nearly 79% of the UK population are active on social media - that’s over 54 million people scrolling every day (Sprout Social, 2024).
• UK businesses are expected to spend almost £10 billion on social media ads in 2025 (We Are Social, 2025).
• The UK social commerce market is projected to hit £16 billion by 2028 (Talkwalker, 2024).

That’s not just big brands spending money. Small and medium businesses are using paid social to grab attention locally, drive footfall, and generate enquiries. And in towns like Shrewsbury, the competition is still manageable.

What “Paid Social” Actually Means

It’s easy to think paid social is just pressing the “Boost Post” button. But real paid social is much smarter than that.

It includes:

• Platforms – Facebook, Instagram, LinkedIn, TikTok - wherever your audience spends time.
• Targeting – choosing exactly who sees your ad. You can target by postcode, interests, age, behaviour, or even retarget people who already visited your website.
• Creative – the images, videos, and words that make people stop scrolling. Local references, your team’s faces, or Shrewsbury landmarks can all make a difference.
• Calls to action – clear next steps like “Book a call”, “Get a free quote”, or “Message us today.”

Think of it less like shouting into a crowded room, and more like having a conversation with the people most likely to care about your business.

Common Mistakes Businesses Make With Paid Social

Lots of Shrewsbury businesses try ads - but many don’t see results. Why? Usually because of a few common pitfalls:

• Too broad targeting: showing ads to the whole of the UK when you only serve Shropshire.
• Generic creative: using stock images and bland text that doesn’t feel personal.
• Budget blowouts: spending big straight away without testing what works.
• Weak landing pages: sending people to a homepage that doesn’t match the ad.
• Tracking the wrong numbers: focusing on likes instead of leads.

If you’ve been burned by ads before, chances are one of these was the problem.

Secrets Agencies Use to Drive Leads That Convert

Agencies like us have tested what works (and what doesn’t) so you don’t have to waste budget. Here are some of the strategies we use:

• Tight local targeting – Shrewsbury postcodes, nearby towns, and radius targeting so you’re not paying for clicks from people in London or Manchester.
• Remarketing ads – ever visited a site then seen the brand again in your feed? That’s remarketing, and it works brilliantly for converting warm leads.
• Creative with a local twist – ads that feel like they’re made for Shrewsbury, not copied from a global template. Photos of your team, your shop, or local events always perform better.
• Split testing (A/B testing) – running two versions of an ad to see which headline, image, or call to action works best.
• Clear, simple offers – free consultation, limited-time discount, or just a direct “Book a call.” The clearer the action, the higher the conversion.
• Constant optimisation – checking ads daily or weekly, cutting what doesn’t work, and scaling what does.

Which Platforms Work Best Locally?

Not every platform will be right for your business, but here’s where we see the best results in Shrewsbury:

• Facebook & Instagram – still the strongest for most local businesses. Affordable, easy to target, and widely used by different age groups.
• TikTok – great if your audience is younger or your product is visual. Creative video ads here can go further than you’d expect.
• LinkedIn – perfect for B2B businesses in Shropshire. It’s pricier, but worth it if your leads are high-value.

The trick isn’t to be everywhere. It’s to be on the right platform, with the right message, aimed at the right people.

FAQs

How much does paid social cost in Shrewsbury?
Budgets vary, but you can start small - even £200–£300 per month can deliver insights and leads if campaigns are managed well but the more the put in the bigger the ad can scale.

How quickly will I see results?
You may see leads within a few days, but the best results usually come after a few weeks of testing and optimisation.

Can I run ads myself?
Yes - and many businesses start this way. But without strategy and testing, it’s easy to waste money. An agency helps make every pound work harder.

What should I measure?
Focus on metrics that matter: leads, cost per lead, conversions. Don’t get distracted by likes or reach if they’re not bringing in business.

Why Work With a Local Paid Social Agency?

Choosing a Shrewsbury agency means choosing people who understand the area and the audience. At Evolve My Media, we:

• Know what works with Shropshire audiences because we’ve tested it.
• Build ads that feel local, not generic.
• Target tightly so you’re not wasting money on irrelevant clicks.
• Keep you updated with transparent reporting.
• Focus on what really matters: leads, calls, and customers.

If your ads aren’t bringing in leads - or you’ve been put off by wasted spend - now’s the time to change that.

👉 Book a call today and let’s talk about how paid social can deliver results for your Shrewsbury business.

We’ll test, optimise, and scale what works - so your budget goes further and your ads turn into actual customers.

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