Creating Shareable Content: Tips and Tricks for Maximum Reach

In a crowded online world - with 54.8 million people in the UK actively using social media (Statista, 2024)—creating content that gets noticed, liked, and most importantly, shared, can feel like a daunting challenge. But the truth is, achieving maximum reach isn't down to luck. It's about understanding your audience, leveraging the right psychology, and consistently producing content worth sharing.

This guide covers practical strategies, actionable tips, and proven insights to help your content travel further.

Why "Shareable Content" Should Be Your Priority

Did you know that social video generates a whopping 1200% more shares than text and images combined? (WordStream, 2024). Or that tweets with visuals get 150% more retweets than text-only posts? (HubSpot, 2024).

Creating shareable content isn’t just about vanity metrics - it’s about dramatically improving your social media ROI. Each share multiplies your audience reach, reduces ad spend, and boosts brand credibility organically.

10 Proven Tips for Creating Shareable Content

1. Trigger High-Arousal Emotions

Research by Jonah Berger at Wharton Business School found that content evoking emotions like awe, excitement, or amusement is up to 30% more likely to be shared (Wharton, 2024).

Ask yourself:
“Will this evoke a strong feeling in the first few seconds?”

2. Prioritise Video

Short-form video is proven to deliver huge engagement, generating over 12 times more shares compared to text and images (WordStream, 2024). Keep videos brief (under 60 seconds), attention-grabbing, and always captioned to cater for silent viewers.

3. Make Your Visuals Stand Out

Content with visuals performs better. Posts with images receive 150% more shares than text-only content (HubSpot, 2024). Ensure visuals are bright, clear, branded, and optimised for small-screen visibility.

4. Perfect Your Headlines and Hooks

According to BuzzSumo’s analysis of 100 million headlines, the ideal headline length is around 11 words or 65 characters for maximum engagement (BuzzSumo, 2024). Include clear benefits or intriguing numbers (“5 ways…”, “3 secrets…”) to encourage clicks and shares.

5. Time Your Posts Strategically

Timing matters. Data from Sprout Social shows the overall best times to post for maximum engagement across all platforms are mid-week between 10 a.m. and 1 p.m. (Sprout Social, 2024). Tailor this general rule based on your audience insights.

6. Provide Save-worthy Content

People love content that is practical, helpful, or educational. Creating checklists, templates, or quick tips gives users a reason to save your content for later, boosting algorithm favourability and increasing likelihood of future shares.

7. Keep It Concise (with Depth Available)

Snackable, easy-to-digest content like lists, infographics, and quick videos perform best. Hook your audience quickly and link to longer-form content for those interested, driving traffic deeper into your site.

8. Encourage Interaction

Posts that invite interaction - like polls, Q&A sessions, and quizzes - increase engagement dramatically. Always include clear prompts like “Tag a friend who needs this!” or “Let us know your thoughts!”

9. Share Real Stories and Faces

Content authenticity resonates deeply with audiences. Our client Amber’s Pizza is a fantastic example: through consistent, genuine storytelling, they've enjoyed over 18 months of continuous social media growth. Amber's trusts Evolve My Media to creatively boost their brand reach - proof that real stories create genuine engagement.

10. Remove Sharing Friction

Make it incredibly easy for people to share your content. Include clearly visible social - sharing buttons, provide pre - written captions for platforms like LinkedIn and X, and always include a direct call-to-action encouraging shares.

Your Quick-fire Checklist for Shareable Content ✅

• Choose an emotion to trigger (amusement, excitement, inspiration)
• Use short-form videos under 60 seconds with captions
• Include eye-catching visuals in every post
• Craft engaging headlines around 11 words
• Post between 10 a.m. – 1 p.m. mid - week for best reach
• Provide practical and save-worthy content
• Prompt engagement through polls or questions
• Showcase real stories and authentic content
• Add clear, easy-to-use share buttons

Pin this checklist and keep your content consistently engaging!

Frequently Asked Questions (FAQs)

Q: How long should my videos be for maximum shares?
A: Typically under 60 seconds. Shorter videos keep attention and encourage more shares.

Q: Does humour help with shareability?
A: Yes, when genuine and aligned with your brand voice. Forced humour often falls flat.

Q: Are hashtags important for increasing reach?
A: Yes, but moderation is key. Stick to 1 - 3 relevant hashtags rather than many generic ones.

Q: What's considered a good share rate?
A: Anything around or above 1% is excellent for most SMEs.

Q: How frequently should content be updated?
A: Refresh ad creatives weekly and organic content every fortnight to avoid fatigue.

Final Thoughts: How to Make Content Go Viral

Creating content that gets shared isn’t about luck - t’s about strategy, creativity, and understanding your audience deeply. By consistently applying these tips, you’ll not only increase your social media reach but also enhance your brand’s authority and credibility.

At Evolve My Media, we specialise in creating content that genuinely resonates and gets results. Just ask Amber’s Pizza - who have enjoyed more than a year and a half of continuous social media growth by trusting us to deliver creative, authentic content their customers love.

Ready to see how we can help you achieve similar success?

👉 DM us today or visit us at evolvemymedia.co.uk.

Let’s evolve your marketing - together.

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