Case Study: How We Helped The Meat Man Scale Sales by Nearly £300k with META Ads

If you're a business owner, you'll know that social media isn't just about likes, comments, and shares - it's about turning those scrolls into real, measurable sales. At Evolve My Media, that's precisely what we do. In this case study, we’re revealing exactly how we helped local business The Meat Man significantly boost their online sales through strategic paid social media advertising.

Here’s a sneak peek at what we achieved:

• 20x Return on Ad Spend (ROAS)
  
  
• 62% year-on-year sales growth
  
  
• Nearly £300,000 extra revenue in just six months
  
  

Let’s dive into how we achieved these outstanding results.

Who is The Meat Man?

The Meat Man is a thriving online butcher delivering premium-quality meats across the UK. Despite strong offline sales, the business faced challenges scaling its online presence and needed expert support to drive consistent, profitable online sales growth.

The Challenge: Scaling Online Sales

When The Meat Man approached us, their main objectives were clear:

• Improve online visibility
  
  
• Drive profitable, high-volume sales
  
  
• Scale rapidly without sacrificing Return on Investment (ROI)
  
  

They had previously experienced mixed results from online ads and needed a fresh, full-funnel approach to truly capitalise on the potential of paid social advertising.

Our Approach: Full-Funnel META Ads Strategy

At Evolve My Media, we don’t believe in a one size fits all approach. Our targeted, full-funnel approach to advertising ensures your ads reach exactly the right people at exactly the right moment.

Here’s how we structured our campaign for The Meat Man:

Step 1: Precise Audience Targeting

To boost sales, we zeroed in on carefully segmented audiences on META (Facebook and Instagram). By analysing previous customer behaviour and demographics, we tailored our messaging to resonate deeply with each audience segment.

We created:

• Lookalike Audiences - Targeted new prospects similar to existing customers.
  
  
• Retargeting Campaigns - Re-engaged past website visitors who hadn’t purchased yet.
  
  
• Interest-based Targeting - Leveraged specific interests like premium food, BBQ enthusiasts, and cooking at home.
  
  

Why it mattered:
A recent HubSpot study reveals that campaigns using targeted audience segmentation can achieve up to 760% higher revenue compared to generic campaigns (source: HubSpot, 2023).

Step 2: Creative Optimisation and Engaging Content

It's not just about who sees your ad, but how they respond. We put significant effort into optimising ad creatives. By crafting visually appealing, persuasive content that highlighted product quality and freshness, we increased click-through rates (CTR) significantly.

Key creative tactics included:

• Short, dynamic videos showcasing product freshness and quality.
  
  
• Eye-catching visuals combined with compelling offers (e.g., free delivery, limited-time discounts).
  
  
• Clear, engaging copy with strong calls-to-action (CTAs).
  
  

Step 3: Strong Organic Presence

Alongside paid ads, we strengthened The Meat Man’s organic social media presence. This dual approach amplified credibility, built trust, and further supported our paid campaigns.

We focused on:

• Regular posting schedules
  
  
• High-quality, relatable content
  
  
• Consistent brand voice and messaging across all social channels
  
  

According to BrightEdge research, combining organic with paid efforts can drive approximately 25% more clicks and higher conversions (source: BrightEdge, 2023).

The Results: Turning Scrolls into Massive Sales

The results speak volumes:

• 20x ROAS - Every £1 spent generated £20 in revenue.
  
  
• Nearly £300,000 in additional sales within just six months.
  
  
• 62% year-over-year growth in overall sales.
  
  

By aligning targeted paid social advertising with high-quality organic content, we successfully boosted The Meat Man’s visibility, conversions, and overall revenue - turning their online platform into a powerful sales channel.

Client Testimonial

"Evolve My Media completely transformed our online presence. Their targeted ad strategy significantly increased our sales, generating returns we could never have imagined. The results speak for themselves."

– The Meat Man

FAQs (Frequently Asked Questions)

How quickly can paid social ads generate results?

Typically, a well-structured social ads campaign shows noticeable results within the first 2 - 4 weeks. Significant growth, however, typically occurs around months 2 - 6, as seen with The Meat Man.

What’s a good Return on Ad Spend (ROAS)?

A strong ROAS depends on industry benchmarks, but generally, anything above 4x is considered very profitable. Our 20x result for The Meat Man is exceptional, far exceeding typical expectations.

Why combine organic and paid social media?

Organic social builds trust and credibility, while paid social rapidly expands reach and conversions. Together, they amplify results significantly, driving greater engagement, brand awareness, and sales.

Can small businesses afford META Ads?

Absolutely. META ads are scalable, budget-friendly, and highly measurable. You control your spend, and the return can be huge when campaigns are expertly targeted.

Want Results Like This for Your Business?

If you want to scale your sales, generate consistent revenue growth, and achieve measurable results like The Meat Man, Evolve My Media is ready to help.

Get Your Free Strategy Call Today

Together, let’s turn your scrolls into sales.

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