Case Study: How We Helped Cousins Furniture Celebrate 40 Years with a Storytelling Video Campaign

When a brand hits a milestone like a 40th anniversary, it deserves more than a cake and balloons - it deserves a story that connects with its audience, honours its heritage, and sparks new conversations.

At Evolve My Media, we partnered with Cousins Furniture to mark their 40th anniversary with a campaign rooted in storytelling and video content. The result? Thousands of people engaged with their story, brand visibility skyrocketed, and their legacy was celebrated in style.

If you’re looking for a marketing agency in Shropshire that can bring your milestone moments to life, this case study shows exactly how we make it happen.

🎥 The Brief: Celebrating 40 Years of Cousins Furniture

Cousins Furniture approached us with a simple but powerful brief:

• Create content that would celebrate their 40 years in business.
• Tell the story of how Cousins began and evolved.
• Share it across Facebook, Instagram, and their website.
• Engage both existing customers and new audiences.

This wasn’t about just posting a “Happy Anniversary” graphic - it was about using video storytelling to connect emotionally and showcase why Cousins has been trusted for decades.

📹 The Campaign: Feature Video + Social Shorts

We produced a feature video capturing the full story of Cousins Furniture - from its beginnings to becoming one of the UK’s most recognisable furniture retailers.

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To extend the reach, we also created six shorter edits optimised for social media, designed to stop the scroll, highlight key moments, and encourage engagement.

Platforms Used:

• Facebook
• Instagram
• Cousins’ website

📊 The Impact: 400k+ Views & Real Engagement

Across the feature video and shorter edits, the campaign generated over 400,000 video views on Facebook, Instagram, and Cousins’ website.

That’s hundreds of thousands of people who connected with Cousins’ story, celebrated their heritage, and re-engaged with the brand. By combining long-form storytelling with short-form social content, we achieved both reach and meaningful engagement.

🔑 Why Video Storytelling Works

It’s no coincidence that this campaign performed so well. Video is the most powerful tool in modern marketing. Here’s why:

• Consumers prefer video - 91% of people say they want to see more online videos from brands in 2023 (Wyzowl).
• Attention spans are shrinking - short-form video content is 2.5x more engaging than long-form content on social media (HubSpot).
• Video drives conversions - adding a video to a landing page can increase conversions by up to 80% (Unbounce).

For Cousins, combining a long-form heritage video with social edits meant we hit both awareness and engagement goals.

💡 What Businesses Can Learn from This Campaign

Whether you’re a retailer, hospitality brand, or B2B service, celebrating milestones is a golden opportunity to engage your audience. Here’s how to make it work:

• Tell your story, don’t just state facts – people connect with narratives, not numbers.
• Think multi-platform – tailor content for each channel rather than reposting the same format.
• Mix formats – long-form for depth, short-form for reach.
• Celebrate your people – anniversaries are about more than products; they’re about values, heritage, and community.
• Track and optimise – measure what performs best and reinvest in those formats.

🌍 Why Choose Evolve My Media?

We’re not just a creative partner - we’re a full-service digital marketing agency in Shropshire. Based in Shrewsbury, we work with brands big and small to create campaigns that drive results.

Our services include:

• 📱 Social media management
• 🎯 Paid social and lead generation
• 📝 Content creation and strategy
• 📹 Video production
• 📈 Campaign reporting and optimisation

If you’re searching for agencies in Shrewsbury that can blend creativity with strategy, we’d love to chat.

❓ FAQs

Q: Why should I celebrate a business anniversary with a marketing campaign?
A: Anniversaries are a natural storytelling hook. They build trust by showing longevity, strengthen brand identity, and create moments to re-engage customers.

Q: Do you only work with retail brands like Cousins Furniture?
A: Not at all. While we love retail, we work with businesses across industries - from hospitality to professional services - tailoring campaigns to their goals.

Q: I need help with video, but also ads and content. Can you do it all?
A: Yes! While video was central for Cousins, we also specialise in paid ads, content marketing, and lead generation - offering a full-service package to support your growth.

🚀 Ready to Celebrate Your Story?

Whether you’re hitting 5 years, 25 years, or 100 years in business, your story deserves to be told.

At Evolve My Media, we help brands turn milestones into memorable campaigns that drive engagement and growth.

👉 Contact us today to see how we can help you celebrate in style.

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